While the buyer person defines needs and identifies with a fictitious portrait that is given a name, surnames, face and a story, the target audience does not have its own identity, being a much colder concept that is limited to certain characteristics. such as age, place of residence and social class. The target or target audience is abstract and groups groups of users, but the buyer persona tries to create a real image of a person whom we want to make our products and services fall in love with.
Buyer persona: what it is and how to create it in five steps - highlight id DbOdCSoefsg unsplash 1024x683 For example, Zara's target could be a young , modern and elegant woman who is usually loyal to the store, between the ages of 18 and 35, who lives in large whatsapp list cities and has an average income. However, a buyer persona of the same brand would tell us the story of a woman with a face, name and surname whose studies, personality traits, which celebrities and belief systems she identifies with, what her successes have been and greatest challenges, as well as their buying habits, fears and life expectations.
Types of buyer personas Another of the differences that you must identify in relation to a buyer persona is their influence when making a purchase, with the following types that you should attend to: purchase decision maker It is the person who makes the final purchase decision, being the most popular case. prescriber The prescriber is a profile with authority that recommends a product. It would be the pharmacist who advises one product instead of another or a shop assistant who you ask to help you choose one cosmetic product or another.