At present, due to the impact of the epidemic, online education has attracted everyone's attention. Among them, the K12 track has always maintained its relative popularity in the subdivision field. This article will give you an in-depth understanding of the company and the operation logic of the K12 online education industry from the perspective of analyzing the homework gang. On email list April 17, 2020, Homeworkbang CEO Hou Jianbin issued a letter to all staff, announcing that Homeworkbang and the Chinese national women's volleyball team have reached a strategic cooperation and become the exclusive global endorsement partner of the Chinese women's volleyball team in the field of education.
This has brought this K12 online education company to the attention of people across the country again after the epidemic. According to the top 1000 list of Analysys Qianfan mobile apps in March 2020, the homework help app has long been the only educational app that has entered the top 50 in China. Why is this company able to grow so quickly in a short email list period of time? What is the current state of the industry as a whole? This article will give you an in-depth understanding of the company and the operation logic of the K12 online education industry from the perspective of analyzing the homework gang. This article will analyze the following aspects: industry analysis Competitive Analysis User value analysis business value analysis Product iteration analysis Product Structure Analysis Operational Analysis.
Summarize industry analysis 1. Industry Analysis Education is a topic that every family cannot avoid for their children, but education has its own particularity and cannot be fully industrialized, requiring strong policy intervention. This also makes the education industry one of many industries that are more affected by macro factors. During the epidemic, all offline email list courses were suspended, and the call to "suspend classes without stopping" has attracted the attention of almost the whole country in the field of online education. Online education products were born in the late 1990s and have developed for more than 20 years. The current online education products can be roughly divided into children's training, K12 and adult training according to age groups, and among them, the K12 track has always maintained a relative popularity in the segmented field. What makes the K12 track so sought after?