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Collecting customer ratings on the Trusted Shops and eKomi platforms is crucial for online shops. In addition to ratings the Trusted Shops seal of approval is important for retailers . The seal of approval states that the shop meets extensive quality criteria and handles customer data responsibly. Customers pay attention to SSL encryption A quick clue that a website has an SSL certificate is to look for the padlock icon in the search bar. SSL encryption Example of a SSL encrypted website Once an online store is up and running adding an SSL certificate to the website helps keep it secure by preventing hackers from accessing private customer information like credit card information.

Many e-commerce software platforms include SSL and HTTPS as standard in their free web hosting plans but retailers should always check this when choosing a provider. Online shopping trends Buying via voice input and social media We wanted to know what trends are developing in online shopping. The majority of Germans Specific Database are not yet using new shopping channels. However there is a trend towards voice commerce or buying by voice input with Siri Google Assistant Alexa or Cortana and social commerce or shopping in social media such as Instagram Facebook and TikTok.

Expect a sharp surge in these fresh channels. New online shopping channels voice commerce According to the e-commerce trends study by idealo.de of those surveyed own a smart home device previous year it was while have already used voice assistants on their smartphone. The main use is to retrieve information listen to music make phone calls/write messages and operate smart home applications. At the bottom is the ordering of products by voice input. Customers can interact with a bot naturally and ask for specific details in a more informative conversation. The e-commerce trend offers the most benefits for recurring and low-involvement purchases e.g. ordering batteries.